How to improve your Search Engine Optimisation (SEO)

As many businesses are seeing an increase in online trading, our friends at Epic New Media have created an update on how to improve your SEO performance.

They set out an SEO Audit Checklist below which covers the basic information that you need to look at to ensure that your website appears in Google’s search results and is relevant for target keywords.

Action Why How Priority
Create Sitemap.xml Sends good trust signals to Google and potential website visitors There are WordPress plugins (like Yoast and RankMath) will create a sitemap. This will be a feature in most CMS. High
Robots.txt File Gives search engines instructions on how to crawl the website This action will probably require the time of a person who can navigate around the site files easily, but it is a straight forward task. A robots.txt file needs creating in the root directory. High
Set Up Google Analytics Allows you to accurately monitor the performance of your website Google has a useful guide https://support.google.com/analytics/answer/1008015?hl=en High
Set Up Google Search Console Allows you to see how Google is crawling your website Google has a useful guide https://support.google.com/webmasters/answer/34592?hl=en High
Submit the Sitemap.xml via Google Search Console To prompt Google to crawl your site Find your sitemap URL (typical yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml) > login to Google Search Console > click Sitemaps > Enter your sitemap URL and click submit High
Keyword Optimised H1 Tags Ensures that pages are relevant for target keywords Find your sitemap URL (typical yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml) > login to Google Search Console > click Sitemaps > Enter your sitemap URL and click submit High
Keyword Optimised Title Tags Ensures that pages are relevant for target keywords Add target keywords to your web pages’ title tags. The area that you can update a page’s title tag should already be in place (Yoast or RankMath can be used on WordPress). The title tag and the h1 tag should target the same primary keyword High
Review Page Loading Speed A slow loading page harms user experience and it also slows down search engines when crawling the website Check each page template of your site (homepage, category, service, product, blog, etc.) using a tool such as Pingdom (https://tools.pingdom.com/) and Google PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/) High
URLs Use HTTPS rather HTTP Makes the website more security Your hosting providers will be able to implement this High
Ensure that the Site is Mobile-Friendly Your site will be penalised by Google if your site doesn’t work correctly on mobile devices Test using Google’s Mobile-Friendly Test https://search.google.com/test/mobile-friendly High
Target Keyword Mentioned in the Page’s URL Improves keyword relevancy for the page Update the URL of a page to contain the primary target keyword and make sure you set up redirects so don’t create any broken pages or lose keyword rankings High
Fix Broken Links Improves user experience Scan your website with auditing tools such as Ahrefs, SEMRush, Screaming Frog. These tools will provide you with a report that shows broken links and other issues with your website. Medium
Add Sitemap to Robots.txt File Enables search engines to find the sitemap.xml easily Find your sitemap URL (typical yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml) and add it to your Robots.txt file. Medium
Set Up Goal Tracking in Google Analytics You can see how many enquiries, potential leads and/or sales your website is generating Gogole has a guideful guide https://support.google.com/analytics/answer/1032415?hl=en Medium
Create Google My Business Listing Sends good trust signals to Google and potential website visitors Create a Google My Business listing here https://www.google.com/intl/en_uk/business/ Medium
Meta Descriptions Sends good trust signals to Google and potential website visitors The area that you can update a page’s meta description should already be in place (Yoast or RankMath can be used on WordPress). Medium
Landing Pages Featured in the Top Navigation Allows search engines to crawl and find pages easily Depends on the flexibility of the CMS. This can be implemented in WordPress in the Menu section. This may require the time of a developer. Medium
Key Landing Pages Featured in the Footer Allows search engines to crawl and find pages easily Depends on the flexibility of the CMS. This can be implemented in WordPress in the Menu section. This may require the time of a developer. Medium
Internal Links in the Content to Relevant Pages Improves keyword relevancy for target page and improve user experience Review your content and add internal links to relevant pages. Medium
Resolve 404 Errors in Google Search Console Remove broken pages from search engine results Review your content and add internal links to relevant pages. Medium
Keyword Optimised H2 Tag Enables pages to rank for long-tail keywords Adding secondary/long-tail keywords as h2 tags on pages. Medium
Regularly Update the Blog Gives search engines a reason to crawl the site again and allows you to target long-tail keywords. Hopefully, you should have a Blog or News section built into the site, otherwise, you will require the time of a developer. Medium
Alt Tags Describes what’s on the image and the function of the image on the page There should be an option your CMS to add Alt tags for images in the Media/Image Library or when you add them to the page. Low

This article was written by Epic New Media. If you would like further information about the content within this update then please contact them on 0800 464 0168.

Nitro – we have switched!

We are now using Nitro to create, convert, edit, sign, and share PDFs with ease and efficiency. This will be our default setting for signing and sharing. Nitro is a secure network which is fully compliant with GDPR and is the perfect tool for sharing data quickly and efficiently.

Below are some of the ways we believe Nitro will allow both ourselves and clients to minimise admin time and have the ability to access documents to sign whenever and wherever is convenient to them:

Lower risk

Given that electronic signatures are legally binding, using Nitro will improve security and compliance with audit trails and electronic records. Nitro is fully GDPR compliant and we have taken additional measures to ensure business sensitive data is protected by implementing two factor password authentication

Save time

By Digitizing the process, you’ll be saving time on document returns, with a simpler way to sign documents that is available wherever you are.

Improve relationships

By offering an easier, more modern way to complete common workflows, our clients and employees can enjoy a better, more efficient experience from start to finish.

Reduce unnecessary waste

In an environmentally conscious world, by going paperless you can save time, money and physical resources, with the bonus of saving the planet at the same time.

Click here for more information on how it works, or contact the Business Administration Managers with any queries

For more information on Nitro please take a look at their website – https://www.gonitro.com/

Our annual CSR results for 2019 are in!

We have had another fantastic year at MHA Moore & Smalley. After sending out the survey to over 4200 clients, we have received an overall satisfaction score of 96%, a 1% increase on last years, already great, result.

This score is based on clients’ answers in response to questions that rate us in terms of communication, technical ability, commitment to each individual business, and our CRM.

Thank you to everyone who got involved. Delivering outstanding client service is at the heart of everything we do. Therefore it is wonderful to know that we are delivering on our mission, vision and values, as we continue to improve and strive to be the best we can be.

Take a look at this year’s results below