Tips on social media for hotel and leisure businesses
Last week Moore and Smalley hosted a seminar in Blackpool specifically for hospitality and leisure businesses.
One of our speakers, Emma Booth from Freshfield discussed the importance of social media.
Facebook. Twitter. YouTube. TripAdvisor. The internet and social media has transformed how businesses in the hospitality and leisure sector communicate with their customers. But tread carefully; selling your brand story to an online audience requires strategic thought, planning and the right tools and platforms to host your content.
Emma left the delegates with a top tips fact sheet she had prepared on social media and online marketing. Some of those tips are listed below:
1. Listen to what your audience and competitors are saying before you get involved
2. Be visual – people are far more receptive to visual content than they are to written text
3. New social media algorithms mean bland news doesn’t get seen – make sure your content is strong
4. Incentivise – businesses which offer regular competitions, reward points for advocates online or easier ways to book rooms/tables, give new customers a reason to engage and regular customers a reason to come back
If you would like a copy of this free fact sheet which sets out 14 more tips simply send me an e-mail at firstname.lastname@example.org