Leisure and tourism chiefs to discuss area’s future


Leisure and tourism bosses are to meet in Kendal next month (February) to discuss the industry’s prospects for 2010 and beyond.


Ian Stephens, chief executive of Cumbria Tourism, and Jane Randall, head of visitor economy for the NWDA, will meet with hoteliers and other leisure businesses from across the county at a special roundtable discussion on the sector’s future, hosted by Moore and Smalley Chartered Accountants and Business Advisors.


The group, which also includes specialist professional advisors to the industry, will discuss how the region can build on the relative success of 2009 when many families chose to holiday in the UK.


They will also examine how the county can recover from the floods, which hit many tourism businesses in November and December.


Colin Johnson, corporate services director at Moore and Smalley, and head of the specialist leisure team, said: “2009 was a year of mixed fortunes for the sector nationally. The challenging economic climate meant that many UK residents chose to ‘holiday at home’.


“However, despite the increase in footfall, some businesses continued to struggle against a backdrop of wet summer weather and customers opting for day visits and short stays, rather than longer breaks.


“This event will explore how tourism played out in Cumbria in 2009 and what lessons the industry can learn from the last 12-months as they plan for the future.”


The event is being hosted at Moore and Smalley’s Kendal office at Murley Moss Business Village on February 3.