How are your ‘social’ skills?

 

In the world of social media it is time to ask yourself this, ‘How are your social skills?  When you glance across your social media, are you doing enough? Are you representing yourself in the right light? And, do you have the right tone of voice?

 

Making sure that you have the right ‘social’ skills when it comes to social media sounds easy enough, but you would be amazed at how many people get it wrong.

 

Here are a few things to consider:

 

Often, but not too often

 

Make sure you are visible on a daily basis.  There is a fine line between tweeting and updating your Facebook page on a regular basis, and over-doing it.  Make sure what you share is of value and not just what you had for breakfast or are up to this evening. Once a day will suffice.

 

Adopt a friendly tone

 

Another fine line.  There is no need to be too personal, but you can ask your followers what they are up to, ask them questions relating to trending topics and make sure you hashtag popular words.  Adding a friendly tone of voice will make for more enticing social media. These people have chosen to follow or like you, so engage with them in a friendly way and give them something that they can respond to.

 

Content

 

If you are posting regularly then make sure your content is varied.  Your followers will want to see relevant content, but also things that are, perhaps, a little more light-hearted. If you have a blog (which you should) then make sure you upload useful content that they will want to share.  You should also look at trending topics.  By making the most of your hashtags you will invite more followers to join you.

 

Overall, it is important to treat your followers and those that ‘like’ you as friends, as if they work in your office.  Ask them questions, spark up conversation and ignite a debate or two.  That way you will really reap the rewards.  But remember, you don’t want to appear ‘too friendly’.  Keep that balance and you will find that your followers will organically grow.