Google Grants for non-profit organisations


It is not often that big businesses help you out. In today’s world everyone is trying to make their money go further. So, when a business like Google comes up with a way to help, we’re all ears.


What is Google Grants?


Google Grants is a spin off from of AdWords, Google’s online advertising tool, and it has been designed for non-profit organisations. If you are a charity, and you want to advertise online, then you may be eligible to receive a grant for free AdWords on


The way it works is that you create adverts that will appear on Google and then choose specific keywords that relate to your charity. Such as ‘breast cancer’, ‘heart disease’ or ‘child protection’ – the choice of words is up to you. These adverts will then appear next to the core search. So, if you are a breast cancer charity and use these keywords and phrases, when someone does a google search your name will come up. They can then click on your link to donate. It really is as simple as that.


How does it work?


It is simple really, all you need to do is:


•  Create a Google AdWords account (if you don’t already have one)

•  Once verified you will receive a grant for your free AdWords.

•  A daily “budget” and a maximum cost-per-click will be set – this determines the number of times a day that someone can click on your link

•  You can only run text based ads

•  You must make it clear that you are a charity, and so you are nonprofit making and that it is all for a great cause.


Are you eligible?


•  You must have a website that the adverts can link back to.

•  The keywords must be relevant to your organisation and services.

•  Your website cannot already display revenue-generating ads, such as Google AdSense or affiliate advertising links

•  The ongoing, active management of your advertising campaign is your organisation’s responsibility once your account is active.

•  You must be registered with the Charity Commission of England and Wales

•  Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.


For further information on Google Grants, and how to apply visit or alternatively contact Dez Derry from mmadigital on 0161 452 0311.